Par 3 Holdings is a holding company that invests in and builds golf businesses for every stage of the golfer and every vector of spend, from the first simulator session to the private club.
One holding company with a business for every stage of the golfer, where each brand makes the others stronger.
Explore →A $200B+ global economy riding five structural tailwinds, with more golfers than ever before.
Explore →Founded by Benson Metcalf, Lucas Li and Christian Ostberg. We build golf companies, not just invest in them.
Explore →Plug your brand into an ecosystem of sister companies that already reach the golfers you want.
Explore →The median avid golfer sits in the 80th percentile of net worth. Over a lifetime, a committed golfer can spend roughly $250K on the game, yet no golf company has the breadth to capture more than a small slice of it.
Global golf economy, growing ~5% a year
U.S. golfers in 2025, a record high and up 41% since 2019
of new on-course golfers arrive with off-course experience
Estimated lifetime spend of an avid golfer over 30 years
Sources: National Golf Foundation (2026); AGIC Golf Impact Report (2022); Par 3 Holdings estimates in 2025 dollars.
Cross-brand synergies lower the cost to win each golfer, increase lifetime value and capture more of the golfer's wallet.
Practice venues bring new golfers into the game, and put equipment, fittings and food in front of them from day one.
Premium trips, lodging and apparel turn a round into a relationship with the golfers who spend the most.
Media and content draw fans in, and the rest of the ecosystem turns that attention into purchases.
Par 3 Holdings invests in companies for every stage of golfer and every vector of spend. The holding company spans proven businesses and early-stage bets, and each portfolio company benefits from being part of the ecosystem.
For the typical golfer, depth and breadth of spending grow over 30 years. Getting in early pays off.
Estimated annual spend per golfer, 2025 dollars. Sources: AGIC/NGF Golf Impact Report (2022); NGF participation, rounds and private golf reports (2026); GGA/CMAA club dues.
We pair proven businesses with early-stage bets across six categories, so a golfer can stay inside the ecosystem from their first swing to their club membership.
Three reinforcing loops lower the cost to win each golfer, raise lifetime value and capture more of the golfer's wallet.
EssilorLuxottica owns the brands, the factories, the stores and the insurer, capturing value at every step of the eyewear value chain. We believe golf is ready for the same model.
Must-have brands pull shoppers into owned stores.
A dense store network makes the insurer attractive to employers.
Members' purchases flow back to group-made frames and lenses.
In-house frames and lenses lower the cost of every pair.
2025 revenue across ~18,000 owned stores and 300,000 wholesale partners.
Gross margin, largely because markup is kept within the ecosystem.
Oakley's share-price drop after Luxottica pulled it from Sunglass Hut. Luxottica then bought Oakley for $2.1B (2007).
Sources: EssilorLuxottica FY2025 results (gross margin at current FX); company history; press releases.
Golf sits at the intersection of several long-term trends. That is why we invest exclusively in it.
Global golf economy as of 2025, growing 5% a year. The U.S. is only ~50% of it.
U.S. golfers in 2025, a record high and up 41% from 2019.
of the growth in rounds driven by golfers under 50.
of new on-course golfers arrive with off-course experience, up from under 40% in 2019.
The number of people worth $30M+ worldwide rose 5% a year from 2021 to 2026, and 41% of them are in the U.S.
From 2023 to 2025, the global discretionary experiences market grew 2.6% a year, while discretionary goods grew 0.8%.
84% of U.S. consumers call wellness a "top" or "high" priority, with wellness spending above $500B a year and growing 5% a year.
25% of paid U.S. workdays were worked from home in April 2026 (vs. 5% before COVID), driving 83% more weekday rounds in 2022 vs. 2019.
About half of U.S. adults report experiencing loneliness, and 64% of golfers say camaraderie is the biggest draw of the game.
On-course and off-course, goods and services. Estimated U.S. market size by category.
Most golf companies play in one of these. We are building across all of them.
Sources: National Golf Foundation (NGF) 2026 participation, rounds and private golf reports; Graffis Report 2026; AGIC Golf Impact Report (2022); Bain / Golf Datatech; IBISWorld; Grand View Research; Topgolf Callaway; CNBC / Forbes. U.S. market estimates.
We build our own golf companies, know the space inside and out, and see deals before anyone else.
Our partners have co-founded, invested in and advised golf businesses, and all three have made personal investments in several of them.
McKinsey, Bain and private equity backgrounds, plus years running operating companies.
Deep expertise in the golf industry and the forces shaping its future.
Proprietary golf deal flow, often before a process starts, and relationships with founders and owners across the golf ecosystem.
All three partners are golf fanatics, carrying +0.1, 4.0 and 7.9 handicaps.
You get all three of us on every conversation that matters.
Benson started his career at Bain & Company and in private equity before serving as a COO. He is the Managing Partner of 2.0 Ventures, where he invested in golf brands Stix and GimmeBirds.
Lucas spent eight years at McKinsey & Company, where he was a Junior Partner in the Consumer practice, followed by Zagg. He is a co-founder of GimmeBirds, a board member of Charter and an advisor to Evergreen.
Christian spent six years at McKinsey & Company, where he was a Junior Partner focused on travel, hospitality and AI strategy. He holds a B.S. in Data Science and an M.S. in Management Science from Stanford.
Par 3 Holdings is the growth equity pillar of a broader platform led by the same managing partners.
Consumer and technology investing with an operator focus. Built to get companies cash-flow positive and ready for M&A.
Multifamily residential real estate across high-growth suburban markets on Utah's Wasatch Front.
A holding company building a global golf ecosystem across equipment, practice, food, travel, lodging and media.
If you have built a golf company that golfers love, we want to be the first call you make. Whether you are raising capital, looking for a partner or thinking about what comes next.
Joining Par 3 Holdings means your product can reach golfers through every other company in the ecosystem, from practice venues to premium trips.
We listen first. We want to understand your business, your customers and what a good outcome looks like for you.
We map where your company fits in the ecosystem and which sister brands can help it grow.
Clear terms that fit your goals, whether that is growth capital, a strategic stake or a full partnership.
We connect you with the rest of the ecosystem from day one and stay hands-on for the long term.
Whether you are a founder, an investor or simply curious about what we are building, we would like to hear from you. Confidential. No obligation. One conversation.